store layout and design

Chapter 10

Store layout and design

From this chapter have 2 objective of the store environment

1. Store image(how much we spend to get customer into the store)
2. Space productivity(how longer we can make customer spend to our store and show them and make the demonstration to them)

Element of store environment

1. visual communication (Retail identify,graphics)
2. Store planning (space allocation,layout)
3. store design ( exterior design,lighting)- where customer easy to                                                               remember ex: lovely                                                                     lace with the smell 
4. Merchandising ( Fixtures selection,merchandise presentation                              (visual merchandising like in IKEA they                                        organize one side for display ))

Layout

( Free flow Layout)

ex: Brands Outlet

( The Grid Layout)

Ex: Miniso

( The spine layout)

ex: H&M

( The Loop Layout)

Ex: IKEA