Types of retailers

Chapter 2 : 

TYPE OF RETAILERS

Retailers characteristic

• Variety ( Breadth of Merchandise)

      - Merchandise categories

         

(DRESS)

(DIAMOND RING)

(MOTORCYCLE)

• Assortment (Depth of Merchandise)

      - Type of merchandise (same categories different design)

        

• Service offered - every company provide a different service

                                                   Ex: EMS offer assistance selecting appropriate kayak and maintenance but

                                                         wal.mart did't provide the service.

• Price and the cost offering breadth and depth of merchandise and service.

       - the retailer must have backup stock for each SKU in addition to holding the inventory.

TYPE OF RETAILERS 

FOOD RETAILERS                               GENERAL MERCHANDISE RETAILERS

1) Mom and pop stores                           1) Department store

2) Convenience store                               2) Specialist stores

3) Supercenter store                               3) Category specialist

4)Supermarket store                                4) Off-price retailers

                                                               5) Warehouse club

                                                               6) Value retailers

SUPER MARKET:

 Limited Assortment Supermarket vs Conventional Supermarket

Limited Assortment Supermarket

• 2000 SKU
• only 1/2 brands 
• design to maximized efficiency and reduce cost
• offer lower cost than conventional supermarket.
• Ex:  GIANT

Conventional Supermarket

• 30,000 SKU
• provide more brands
• Expensive than Assortment supermarket
• provide a better in-store 
• target more customers

SUPERCENTERS

• One stop shopping center where everything can find in one mall.
• a lot of brands and shop
• combine with supermarket that discount line.
• easy for customers to shopping.
• a huge mall 
• Ex: JayaJusco

CONVENIENCE STORE

• Fast,casual restaurant
• Opening smaller store closer to customer
• Ex: Famous Amos in Airport KLIA

GMR : Department  store

• more discount- when the department store have sale ,they will get more customer but when no sale no                         customer.
• competition on price, service that provide.
• focus more to apparel and home deco.
• add more private label and exclusive brands.

GMR: Discount store retailing (issue)

• when there is discount or sale,problem with size and color
• Ex: only small size left,only blue and green color left
• Competition from category specialty
• Ex: Toys-R-Us,Al-ikhsan

GMR : Specialty store retailing

• only sells the same categories
• expensive cost
• less stock
• less customers

GMR : Off-price store

• offer low cost
• provide a lot of brand name in one store
• Ex: Kenanga mall.GM KLANG

GMR : Service retailing

• firm selling primarily service rather than merchandise are a large and growing part of the retail industry
• ex: Anytime Fitness provide Personal Trainer:

               = young people like to take care their health and go to gym

OWNERSHIP

• Franchises 
• Ex: Baskin Robin , Ayam penyet, A&W
• single,independent..
• build another shop but same name brand.